Primary manager of Joni Mitchell’s social media accounts, leading the development and execution of her online presence. Collaborated closely with Rhino Records and Joni’s archivist to create and curate archival content that asserts Joni’s significance in popular music history. Content was presented in a way that reflects her reissues through the current cultural lens, celebrating her music, archival materials, and cultural influence.
Services: Social media management, content direction, social strategy development, execution, archival content curation and storytelling, community engagement
Highlights
Grew Joni's Instagram following to 960k, a +702k increase since starting on the account in June 2022
Built an engaged Facebook audience of 857k followers and increased her X (Twitter) following to 177k
Generated 55M+ impressions across Instagram, Facebook, and X (Twitter) in 2024
