Creative production for Coachella’s social media channels throughout the festival cycle. This included content direction, production, copywriting, and publishing, with a focus on showcasing the festival experience, partnerships, activations, and performances.
Services: Social strategy and voice development, digital marketing direction, short-form video direction, content creation, artist relations, influencer marketing, copywriting, community engagement, social media management, and content publishing.
Highlights
Achieved notable growth across social platforms, including a +21% increase on Instagram and +55% on TikTok.
Generated 3B+ impressions across YouTube, Instagram, Facebook, X (Twitter), Threads, and TikTok during the festival cycle.
Successfully launched Coachella’s presence on BeReal, gaining 500K followers over two weekends.
Piloted a TikTok influencer program with 39 creators, resulting in 12M views and a 165% engagement rate.
Acted as a liaison between artists, management, and photographers for on-site content shoots, ensuring seamless coordination and high-quality content capture.
