Social media strategy, content direction, and execution for Stagecoach’s social channels throughout the year, managing content production, copywriting, influencer marketing, and publishing. Led short-form TikTok conten througHighlighted festival experiences, partnerships, activations, and performances to solidify Stagecoach's reputation as one of the most prominent Country music festivals in the world.
Services: Social strategy and voice development, digital marketing direction, short-form video direction, content creation, artist relations, influencer marketing, copywriting, community engagement, social media management, and content publishing.
Highlights
Achieved positive growth across all platforms, more than doubling Instagram following year-over-year since 2017
Led TikTok short-form video production in 2024, with a 136% increase in followers, surpassing the 100k mark
Sustained consistent growth on X (formerly Twitter) and Facebook
Created and executed a successful influencer and artist campaign promoting the Stagecoach TikTok filter, with over 25,300 user-generated videos. The campaign amassed 11M+ views and 567,803 likes.
Sold out the 2024 Stagecoach Festival
