Managed and executed the Grateful Dead's social calendars across various platforms, including Instagram, Facebook, Twitter, and YouTube Shorts. Worked closely with marketing and label executives at Rhino Records and the Grateful Dead's archivist to curate compelling content for the band's social channels. Analyzed trends to develop comprehensive digital reports and formulated social audit strategies to enhance engagement and reach across all platforms, ensuring the Grateful Dead's brand remained strong and effectively reached new audiences.
Services: Social media strategy, content creation, digital marketing, community engagement, video editing, influencer outreach, social media management, content curation, social audits, trend analysis, and platform growth strategy.
Highlights
Reached 622k followers on Instagram, 1.9 million followers on Facebook, 202k followers on X (Twitter)
Generated 200+ million impressions and 10 million engagements across Instagram, X (Twitter), and Facebook in 2022
Launched the Grateful Dead YouTube Shorts campaign, creating 10 shorts that resulted in 3+ million users reached on YouTube Shorts, a 25% increase in monthly subscribers, and 5+ million views across platforms, making it the most successful Shorts initiative within the Warner Music Group (WMG) family of artists.
