Directed the Camp Flog Gnaw TikTok during the 2023 festival, providing on-site creative direction, editing, and mentorship to a two-person short-form video team. Successfully launched the TikTok account, growing its following to 20k in just two days by posting over 60 videos over the weekend and generating nearly 4 million views. Maintained the festival’s unique identity while leveraging relevant trends to establish a strong foundation for sustained growth.
Supported on-site creative production and execution across all other social platforms and managed social post execution for sponsorships throughout the festival.