Moon Block & Knitting Factory Entertainment hired Versus Creative to run social media strategy, content, and execution for Desert Daze Music Festival. Provided creative direction, consulted on marketing strategy, and managed the creative team throughout the 2024 campaign.
Services: Social strategy and voice development, digital marketing direction and short-form video direction, content creation and publishing, artist relations and influencer marketing, copywriting, community engagement, social media management, project management of the creative team, and consultation on creative direction and festival identity.
Highlights
Named “The Best Niche Festival on Planet Earth” by We Write About Music
Featured in Stereogum, SPIN, and Variety Magazine
Generated 2M+ impressions across Facebook, Instagram, and X (Twitter) in 2022
Doubled the average engagement rate on X (Twitter) in 2022
Successfully launched the Desert Daze TikTok account during the weekend of the festival
Sold out 2023 early bird GA and VIP presale packages within 48 hours
