Spearheaded initiatives to promote TikTok's role in the music industry, amplifying TikTok's influence as a hub for music discovery, artist engagement, and fan interaction through Music On TikTok's socials. By creating tailored social media campaigns, collaborating with artists, and leveraging platform trends, helped further solidify TikTok as an essential platform for music discovery, audience growth, and artist promotion.
Services: Social media strategy, content creation and curation, creative direction and campaign management, on-site content production, trend analysis and digital reporting, partnership development, community engagement and social media management, brand positioning and growth strategy, and social media analytics and insights.
Highlights
Launched Billboard x TikTok Top 50 Chart creative
Content creation and execution at the first-ever TikTok Music Festival #InTheMix
Achieved a 200% increase in engagement and a 100% increase in impressions
Revamped existing campaigns to effectively address the broader music industry, connecting artists, labels, and creators to the TikTok community through engaging content and strategic partnerships.
